"DoorBot.com was an awesome name but not a name that you can build a long lasting meaningful business around." (source: Namepros)

 Jamie Siminoff | CEO of Ring.com

"You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for Mint.com, and it was the best purchase I ever made.(source: Namepros)

 Aaron Patzer, | CEO of Mint.com

"Premium domain names are the “real estate of the future”.  Choose wise, and you’ll be off to a great start." (source: Media Options)

 Marco Aarnink | CEO of Print.com

"Customer focus: Extend is focused on building the premier brand in the extended warranty and protection plan industry – think AppleCare for everything. In doing so we put our customers’ experience first. Making sure customers who have bought a protection plan from Extend know where to go when they need us is paramount.

Brand building: Think of all the iconic companies that you interact with on a daily basis – Facebook, Google, Apple, Starbucks, Chase and more. All these brands live online at a domain that is their exact name. Although Facebook’s address was thefacebook.com for a bit before they had their drop the “The” moment.

It just feels right: HelloExtend.com wasn’t bad, but it just didn’t feel professional and polished enough for the size and scope of the company we are, and the company we are building. Data drives most of our decisions at Extend, but sometimes you just have to go with your gut." (source: Domain Investing)

 Woody Levin | Founder of Extend.com

"The problem with not having the .com of your name is that it signals weakness." (source: PaulGraham.com)

 Paul Graham | Entrepreneur, VC, Co-founder of Y Combinator

"When selecting a domain name, I would tell any founder to think hard about the long term in the beginning. While there may be more upfront effort and financial investment, getting it right the first time will save you serious stress and headaches down the road.(source: Namepros)

 Scott Painter | Founder of Fair.com

"While they would often find their way to .net, it was a poor experience and lowered the value of the company in the eyes of our biggest prospects.(source: Namepros)

 Jacob Smith | CMO of Packet.com

"(The entire team's) main concern is the length of TuftandNeedle.com along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded." (source: Namepros)

 Tuft & Needle | PR Department of TN.com

"We felt it was important for our domain to be memorable, easy to spell, English word and desired having the dot com." (source: Domain Name Wire)

 Tim Campos | CEO of Woven.com

"Standing out just gets harder when people confuse you with other companies." (source: Entrepreneur)

 Noah Kagan | Co-founder of Sumo.com

"We grow through word-of-mouth, through people tweeting about us and talking about us, so the address matters.(source: Namepros)

 Tim Campos | CEO of Woven.com

"We needed a name that would be understood and easy to remember. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.(source: Namepros)

 Gregory R. Lettieri | Co-founder of RTS.com

"Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well.(source: Namepros)

 Invest | The Team of Invest.com

"VPN.com can help build an organic empire around our exact match domain which acts as insurance to protect and provide instant credibility for our brand." (source: Domain Sherpa)

 Michael Gargiulo | CEO of VPN.com

"We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities." (source: Namepros)

 Oliver Dlouhy | CEO of Kiwi.com

"We understood that many people thought our site was already Punchbowl.com even though at the time it was MyPunchbowl.com." (source: Namepros)

 Matt Douglas | CEO of PunchBowl.com

"We saw a 40% increase in traffic immediately after securing our preferred domain.(source: Namepros)

 John Furneaux | Founder of Hive.com

“We think our URL clearly defines who we are and what we do. Plus, it’s a very memorable name.” (source: Domain Name Wire)

 Rick Carey | Founder of Destruction.com

"My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive.(source: Namepros)

 Greg Warzecha | Founder of User.com

"Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.(source: Namepros)

 Steli Efti | CEO of Close.com

"As a new brand, we think a ".com" domain gives us a boost in trust from a consumer who may not have heard a lot about Perch yet.(source: Namepros)

 Phil DeGisi | Co-founder of Perch.com

"We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers.(source: Grab.com)

 Anthony Tan | CEO of Grab.com

"It’s now even easier for current and future customers, partners, employees as well as all the other people in our ecosystem to be part of our journey." (source: Twitter)

 Darren Roos | CEO of IFS.com

"Px.com domain is the holy grail that stands on its own two feet." (source: Domain Sherpa)

 Frans van Hulle | CEO and Co-Founder of Px.com

"People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com." (source: Namepros)

 Jason Wilk | Co-founder, CEO of Dave.com