"DoorBot.com was an awesome name but not a name that you can build a long lasting meaningful business around." (source: Namepros)

 Jamie Siminoff | CEO of Ring.com

"Customer focus: Extend is focused on building the premier brand in the extended warranty and protection plan industry – think AppleCare for everything. In doing so we put our customers’ experience first. Making sure customers who have bought a protection plan from Extend know where to go when they need us is paramount.

Brand building: Think of all the iconic companies that you interact with on a daily basis – Facebook, Google, Apple, Starbucks, Chase and more. All these brands live online at a domain that is their exact name. Although Facebook’s address was thefacebook.com for a bit before they had their drop the “The” moment.

It just feels right: HelloExtend.com wasn’t bad, but it just didn’t feel professional and polished enough for the size and scope of the company we are, and the company we are building. Data drives most of our decisions at Extend, but sometimes you just have to go with your gut." (source: Domain Investing)

 Woody Levin | Founder of Extend.com

"The problem with not having the .com of your name is that it signals weakness." (source: PaulGraham.com)

 Paul Graham | Entrepreneur, VC, Co-founder of Y Combinator

"We felt it was important for our domain to be memorable, easy to spell, English word and desired having the dot com." (source: Domain Name Wire)

 Tim Campos | CEO of Woven.com

"Standing out just gets harder when people confuse you with other companies." (source: Entrepreneur)

 Noah Kagan | Co-founder of Sumo.com

"VPN.com can help build an organic empire around our exact match domain which acts as insurance to protect and provide instant credibility for our brand." (source: Domain Sherpa)

 Michael Gargiulo | CEO of VPN.com

"We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities." (source: Namepros)

 Oliver Dlouhy | CEO of Kiwi.com

"We understood that many people thought our site was already Punchbowl.com even though at the time it was MyPunchbowl.com." (source: Namepros)

 Matt Douglas | CEO of PunchBowl.com

“We think our URL clearly defines who we are and what we do. Plus, it’s a very memorable name.” (source: Domain Name Wire)

 Rick Carey | Founder of Destruction.com

"It’s now even easier for current and future customers, partners, employees as well as all the other people in our ecosystem to be part of our journey." (source: Twitter)

 Darren Roos | CEO of IFS.com

"Px.com domain is the holy grail that stands on its own two feet." (source: Domain Sherpa)

 Frans van Hulle | CEO and Co-Founder of Px.com

"People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com." (source: Namepros)

 Jason Wilk | Co-founder, CEO of Dave.com